Graphy.

Completion is the only metric that matters, and structure decides it before content does.

Client: Graphy
Sector: Edtech
Scope: App + web
Stack: React, Node.js, React Native

Overview

Course delivery, live cohorts and creator payouts inside one platform, on web and mobile.

01 — The challenge

What made it hard.

Most learners stop early. A live cohort session with thousands of concurrent participants is an infrastructure problem rather than a video problem, and creators need to be paid accurately.

Live at scale

A session with thousands of concurrent learners is an infrastructure problem, not a video problem.

Assessment integrity

Marking has to be fast, consistent and hard to game across large cohorts.

Many stakeholders

Students, teachers, parents and administrators each need a different view of the same data.

02 — The product

What we shipped.

Course authoring and delivery, scheduled live cohorts with attendance and recordings, progress tracking, and creator pricing and payouts.

03 — The build

How it holds up.

The funnel from enrolment to completion was instrumented first, then designed against the drop-off points that showed up in the data.

The system
Live sessions and course delivery are separate services so a spike in one cannot degrade the other. Payout calculations are derived from immutable event records rather than mutable balances.